Cafédirect invests 50% of their profits into Producer's direct, a UK charity that works directly with farmers to improve sustainability and livelihoods, right across the coffee growing world. The charity is run by farmers, for farmers, taking leadership and developing innovative solutions to the challenges they face. Cafédirect, delivers tangible impact their growers across three key areas: Producers Direct, a farmer-led charity, Fairtrade and Organic purchasing. This enables them to provide their consumers with great tasting, very high quality and continually improving drinks.